How Rently Fixes Your Leasing Funnel

When it comes to leasing out properties, your staff has to juggle a variety of tasks including marketing, scheduling, conducting showings, following up, answering questions, and signing leases. Fumbling any one of these steps can be the difference between a signed lease and a lost lead. 

 

That’s where Rently’s rental lifecycle management (RLM) platform comes in. Built with features to reduce friction at every point of the funnel, Rently acts as your leasing safety net, allowing you to maintain a steady stream of leads while your staff focuses on signing leases.

Property Search & Tour Scheduling

Your marketing team works hard to get as many eyes on your property as possible. Meanwhile, your sales team has to answer all those inquiries, which can be time-consuming. With Rently, you don't need to worry about anything falling through the cracks—your staff can prioritize converting interested prospects while we handle the rest.

Rently's Solutions:

  • When you sign up with Rently, we advertise your properties on Rently Listings, where 11.5 million renters visit annually. On average, our clients see 25% of their inquiries come from Rently Listings.
  • We also have an integration that allows renters to book a self-guided tour directly from your Apartments.com listings, streamlining the scheduling process for even more renters.
  • Our Agent Scheduler allows renters to book an agent-guided showing directly on your tour calendar in Yardi, RealPage, or Entrata.
  • 53% of renters prefer to tour outside of regular business hours. By offering multiple ways to tour, you can accommodate every renter’s preferences so they can tour how they want, when they want, on a schedule you set.
  • With 83% of renters wanting to take self-guided tours, we created this Marketing Kit of free resources to help you get the word out about your self-guided tours. 

Access Control

When providing access for tours, traditional access control systems pose security risks, require staff intervention, and provide a subpar user experience. Physical keys can be easily copied, lost, or stolen, leaving properties vulnerable to unauthorized entry. On the other hand, modern access control systems with revocable permissions provide greater control and visibility without staff engagement.

Rently's Solutions:

  • Rently’s access panels and smart locks eliminate the hassle of key management by offering multiple ways to access (app, fob, code, intercom). Eliminating keys also enables contactless move-ins and move-outs. 
  • Rently’s access control devices also integrate with our SGT platform to automatically generate temporary entry codes for touring prospects that expire after their tours.
  • If your community doesn’t offer smart access control or other security features, you could be missing out on leads and leases; 17% of renters say the absence of smart locks or controlled access devices would lead them to continue their apartment search elsewhere.

2025 Rently Smart Apartment Trends Report)

 

Touring

86% of renters want to tour a property in person before signing a lease—but your staff has more to worry about than tours. This is where self-guided tours come in. However, not all SGT experiences are created equal. Without a good system in place, prospects can get lost or frustrated, leading to incomplete tours. Rently’s self-guided tours are designed to run autonomously and leave your prospects with a positive first impression of your community.

Rently's Solutions:

  • We also integrate with your property management system (RealPage, Yardi, Entrata) to import your property details, so you don’t have to repeat data entry and all your listings have up-to-date information.
  • Wayfinding is our real-time, GPS-style navigation that shows your prospects where to park, how to find the community entrance, and guides them to their selected units and amenities. That’s right—prospects can tour multiple units within the same appointment, and build their own experience based on what’s most important to them. You can also highlight key features along their journey, so you don’t miss those selling moments. 
  • Setting up a unit for SGT with Rently takes just 30 seconds! Just drag and drop pins on an aerial map of your community to enable Wayfinding. 
  • You can activate or deactivate units for tours at the push of a button. If prospects are interested in a floor plan you don’t have available, we create a waitlist that notifies them when a unit becomes available.

Lead Follow-Up

Following up with leads is a crucial part of closing the loop. Many prospects need that additional nudge to either sign a lease, or at least confirm they aren’t interested so you can focus on other leads. If you don’t have a system in place for SGT follow up, leads can fall through the cracks.

Rently's Solutions:

  • Immediately after completing a tour, prospects are prompted to give feedback on their experience and submit an application. This captures leads at peak interest.
  • We sync guest card info for all tours to your PMS and Knock CRM so that you can easily follow up with Rently prospects the same way you would with any other prospect. The guest card updates throughout the entire leasing cycle so you have complete visibility into your leasing activity.

Conclusion

Rently’s rental lifecycle management platform is the first of its kind, combining innovative software and hardware to simultaneously streamline property management and enhance the renter journey. Our marketing, touring, and lead management solutions, coupled with our advanced security features, make scheduling a tour easy and safe for renters while improving conversion and operational efficiency for managers. 

 

To learn more about how Rently can help you create a seamless touring experience, book a demo with our sales team. 

Get a Demo

Additional Resources

Hear from the team about our ongoing commitment to streamline property management and optimize the self-guided touring experience.

Keep your prospective renters engaged and informed throughout the leasing process. Learn how to attract new renters, ensure touring safety, and more.

 

Take a closer look at smart access control and intercom systems to figure out which best suits your needs. View a comparison of the types of solutions available.